For business leaders or decision makers with a new product or service, who need time to think and support to bring it to market.

Duration

Three days

Wednesday 17 September 2025

Wednesday 24 and Thursday 25 September 2025

Benefits

This programme gives you:

• the time to focus on the challenges away from the day-to-day of your job,
• access to academic and industry experts in digital innovation,
• a clear framework to accelerate your route to market.

Modules

Over three days our experts will guide your idea or concept to develop a value proposition and turn that into an action plan to take your concept to market.

Day one – getting to know your idea

• The principles of innovation
• Market insights and customer needs
• Defining the opportunity

Day two- develop your value proposition

• Concept development
• Engaging the market
• Funding and resources

Day three – action plan to take your idea to market

• Market testing
• Concept evolution
• Business model design.

Cost

This programme is free to attend for eligible businesses. To find out if you qualify for this fully funded programme, register your interest below.